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Who can afford being vain at 150Ks down an icy slope?

POC's firm mission since we started in 2005 has been to do the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes. One topic of discussion throughout that time has been the challenge of vanity vs. helmet sizes. "Once in a while I'm asked the question - How do you make the safest helmet there is? The answer´s easy - just make it incredibly b...