PRESS RELEASE

POC and Ibis continue Enduro team partnership

Ahead of the first round of the Enduro World Series (EWS) in Rotorua, New Zealand, POC is proud to formally announce its continued partnership with the Ibis Cycles Enduro Race Team for the 2017 season. POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with the mission “to do the best we can to possibly save lives and to reduce t...

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World Championships in St Moritz - Team Sweden

Ski racing isn’t solely about the individual. Even when it’s you against the clock, it can be more than individual success that is at stake. At the World Championships in Saint Moritz this week, Team Sweden showed they were stronger together when they claimed the Bronze Medal in the team event. POC is a long-term supporter of the Swedish Ski Team and and is delighted to support the athletes wi...

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POC Local Talent product, Aaron Blunck, takes X-Games gold in new Clarity lens

Aaron Blunck delivered on his prodigious talent with a gold in the men’s SuperPipe at the 2017 X-Games in Aspen. POC and Aaron have been working closely for over five years, which saw him start his progress with POC’s North American Local Talent Program (LTP). Taking gold whilst wearing POC’s newly unveiled Clarity goggle lenses, which have been designed around the needs of competition athletes...

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POC sign three-year kit partnership with Cannondale-Drapac Pro Cycling team

POC and Slipstream Sports are proud to announce an extended partnership for the next three years. The partnership will extend the current successful helmet and eyewear partnership and see all Cannondale-Drapac team riders in POC jerseys, shorts, socks, helmets and eyewear starting Jan. 1. POC, a leading manufacturer of helmets, eyewear, body armor, apparel, and accessories was founded in 2005 ...

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POC Unveils Julia Mancuso Signature Collection

Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC honors the American alpine ski racer with its deepest signature collection to date. The Swedish brand has also extended its long-running contract with Mancuso, and will support the four-time Olympic medalist through the 2018 Games in Pyeongchang, South Korea. “I'm happy to continue my collabo...

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POC and Ritte form cycling team

POC continues its move into the road bike scene and partners with Ritte Bicycles to form the POC + Ritte Cycling Team. POC, a leading manufacturer of skiing and mountain biking helmets, goggles and body armor, has established a partnership with California-based Ritte Bicycles. The first initiative between the two companies is the POC + Ritte Cycling Team where POC will provide the apparel, ...

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Jessica Lindell-Vikarby wins Beaver Creek GS

POC team athlete Jessica Lindell-Vikarby won the women's alpine World Cup GS at Beaver Creek on Sunday. Jessica was the last to go in the second run and skied to her first career WC victory in giant slalom with a combined time of 2:17.92, 0.09 seconds faster than Mikaela Shiffrin. – “Being in the lead after the first run was something new to me. I was for sure nervous, but tried to relax, bre...

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POC welcomes Ryder Hesjedal to the team

We are proud to welcome Ryder Hesjedal, 2012 Giro D’Italia champion, to our global athlete team. The first stage of Tour de France 2013 on Corsica did not only mark the start of the 100th Tour de France, it also represented the start of an exiting collaboration between Ryder Hesjedal, the 2012 Giro D’Italia champion and POC. Ryder will be using POC's eyewear and during the 213km stage between...

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POC signs with Olympic cyclist Gustav Larsson

We are proud to announce Olympic cyclist, Gustav Larsson, as our first road bike athlete. Swedish time trial cyclist Gustav Larsson signs to become POC's first road bike athlete and now joins the ranks of other world class athletes associated to POC. In tours and peletons all around the world Gustav will now be using our shades to give him an edge over other riders. – “As a cyclist I have a l...

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POC MAG - No Man is An Island feat Danny MacAskill, Daniel Dhers & Martin Söderström

Three riders a the top of thei individual disciplines com together in cataclysmi clash of style, skil and backgroun for a different kind of bike movie. Watch the movie here: http://www.youtube.com/watch?v=pToyAVyUxlA Danny MacAskill, Martin Söderström and Daniel Dhers are titans in trials, MTB freestyle and BMX respectively. Whether they're winning golds at X Games and Dew Tour comps, stacking...

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We're excited to share our third POC MAG!

It's a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that we absorb, work and live in. It's the other half of what constitutes POC as an organism. Our products speak for themselves and may be judged subjectively by everyone out there. But POC MAG gives us a chance to also tell the story of what in...

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POC Alpine Team Athletes and the WC season

We are looking forward to a new season together with our amazing athletes! We are looking forward to another season together with Julia Mancuso, Bode Miller, Patrik Järbyn, Steven Nyman, Travis Ganong, Chemmy Alcott and Marco Sullivan. We are also happy to announce that the Swedish National Alpine team has chosen POC as their sole supplier of helmets, goggles and body armor for the three comi...

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We are happy to present POC Bike Excursion starring Martin Söderström, Danny MacAskill and Daniel Dhers!

Watch it live here! Behind the scenes photos. "It's been a dream project since a couple of years, bringing our dear friends Daniel, Danny and Martin together here to explore and ride the surroundings of POC HQ. POC HQ is based right in between the exotic Archipelago and Stockholm city, the capital of Sweden and offers some unique spots. So, we were really excited when we finally could bring ...

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POC MAG - One Step Further Feat Jeremy Jones

Jeremy Jones has his hands full. It’s mid August and, talking on the phone from his home in Truckee, California, the big- mountain snowboarder sounds distracted. It’s not surprising, really, given that his to-do list reads like a three-part novella. For starters, there are the 125 riding days he clocks up each year, compulsively seeking out - and then dominating - the world’s most vertiginous b...

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POC is proud to welcome Jeremy Jones to the team!

POC is proud to announce the signing of legendary big mountain snowboarder, Jeremy Jones, to its global athlete Team! Jones anchors a POC snowboard team which already includes the 2011 Freeride World Tour gold medalist Mitch Tölderer, silver medalist Flo Orley and 2010 Scandinavian Big Mountain Champion Niklas Hollsten. "POC has shown its commitment and success in developing the highest perfo...

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MacAskill and Söderström Pro Model Helmets

If you have not seen them already, don't miss that two of our good friends and team athletes, Danny MacAskill and Martin Söderström had their pro model helmets launched to the market this spring. Danny went for a simplistic look, with colors inspired from his native Scottish flag. "I feel really lucky to be riding for POC, their helmets and pads saved me countless times while trying to ride and...

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POC Team Athlete Season Wrap Up

We would like to thank our Team Athletes for an amazing season! We know that for a lot of people, the season is not over yet, but for many of our Athletes, the competing season is now over and our team has once again outdone themselves. Here is a short summary of what some of them have been up to: Aurélien Ducroz: Freeride World Tour Champion - for the second time (ski) : Born and raised by a M...

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POC MAG - No Comfort Zone feat Bode Miller

Despite moving in circles of the world’s best skiers and knowing most of its best slopes better than his own back yard, in April 2011 Bode Miller found himself shunting down the scrappy, unforgiving runs of Cannon Mountain in rural New Hampshire with a group of kids, stopping regularly to offer advice to those having trouble with their turns. This was the seventh annual Bodefest, and it raised ...

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POC WHEELS Season 2010 recap

Thank you guys for a great season! What more can you ask for? Our new POC Wheels product line has won many awards this past year. But that does not stop us from refining them further. We do so with the help of our amazing team, who once again have outdone themselves. Here is a short summary of what they have been up to this season: Martin Söderström. SWE. Dirt/Slopestyle Swedish superstar Marti...

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Bode Miller on POC - finally

Starting with the World Cup opener in Soelden, Bode will join the POC team using helmets and goggles. It has taken some time. When we started up POC 5 years ago, Bode was at the top of the list of the athletes we wanted to collaborate with. At the time, I went to meet with Bode´s agent Ken Sowles in Burlington, close to Bodes home town Franconia. I knew then chances were small. He was in the m...

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POC Team Athlete Jon Olsson - Alpine World Cup skier!

Jon got the call he´s been waiting for. He is in! One of the world's best free skiers Jon Olsson will be making his debut in the FIS Ski World Cup this weekend in Val d'Isère. Jon is currently on a quest to make the Swedish Alpine Ski Team at the Sochi 2014 Olympic Games. Jon is widely regarded as one of the best freestyle skiers in the world and is known for his progressive riding and inventi...

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3rd X Games Gold for Daniel Dhers!

POC would like to congratulate Daniel Dhers. The X Games park gold medal is now back in his possession. Daniel returned to the top spot at X Games 16 claiming his third X Games Gold medal, proving once again that he can adapt his tricks to any course and come out as the winner. Daniel nailed moves including a double tail whip to Indian grab air, alley oop flair and corked out 720. "I'm really,...

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POC Teamrider Martin Söderström wins 2009 Vienna Air King!

The world’s top dirt jumpers started off the season with Vienna Air King. POC teamrider Martin Söderström won the gold by performing the most stunning tricks in front of huge crowds at the ARGUS Bike Festival which hosted 100 000 visitors. Since Martin blew the first two runs, he had nothing to loose on his last run and he pulled a clean 360 at the step down, a double tailwhip at the first jum...

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POC team riders win six medals at Winter X Games!

POC WOULD LIKE TO THANK ALL OF OUR TEAM RIDERS FOR GREAT ACHIEVEMENTS AT WINTER X GAMES! TJ Schiller (CAN) Gold Free skiing phenomenon TJ Schiller won a well deserved gold medal in the 13th Winter X games Slopestyle! No one could top T.J, who came to the competition as an alternate, without even a certain spot in the contest. Schiller is returning from a knee injury (torn ACL early in the 08 ...