POC, in collaboration with Garmin-Sharp Pro Cycling team, Volvo Car Group and WATTS Lab, is proud to reveal Cerebel, a new aero road helmet. The helmet will be introduced at the first stage of the Giro d’Italia 2014 on May 9th in Belfast.

The Cerebel helmet is built on the competence of POC’s internal product team and developed in close collaboration with Garmin-Sharp Pro Cycling team, Volvo Car Group and WATTS Lab.

WATTS Lab is a highly specialized department whose objective is to optimize performance and aerodynamics in POC products, which will allow the cyclist to go faster while using less energy. WATTS Lab brings together knowledge and experience from aerodynamic specialists and experts in CFD (Computational Fluid Dynamics). Commenting on the new helmet, Stefan Ytterborn, POC CEO and founder says: “Introducing the Cerebel helmet is about completing our range of road helmets, each developed for a specific purpose. All our four helmets; Octal, Octal Aero, Cerebel and Tempor, are extremely fast in their category, so it is a matter of priorities, conditions, the parcours and personal riding style. What it all comes down to is saving watts and seconds”. To build a deeper understanding of how to improve aerodynamic efficiency, POC has performed CFD simulations and extensive wind tunnel testing together with Volvo Car Group and Garmin-Sharp team riders, including Dan Martin, Jack Bauer and Andrew Talansky. POC has also utilized the knowledge and technology gained from developing groundbreaking ski and mountain bike helmets, which has been further refined to meet the specific demands of road cycling. Cerebel will be presented at the trade shows this fall and will be available to consumers as part of POC’s upcoming road range in spring of 2015.