POC release Hedvig Wessel signature collection
POC is excited to release a new Signature Collection which has been designed exclusively with leading freeride skier, Hedvig Wessel. Influenced by her homeland, Norway, it’s a collection that draws on her natural artistic talents and is inspired by the beautiful and commanding national mountain of Norway, Stetind.
|Photo: Sophie Odelberg||
Photo: Sophie Odelberg
As an Olympic mogul skier, and one of the best freeride skiers in the world, Hedvig Wessel inspires many with her technical abilities and natural approach to skiing. It’s a dedication and focus that is often balanced in life through her love of painting, one of which led to the design inspiration for her signature series.
Introducing the collection, Hedvig Wessel, said – “Norway's national mountain, Stetind, symbolizes life in such a beautiful way and the design represents what I feel when I see Stetind. Its perfection, its beauty and its extreme difficulty. When I started working on my signature collection, I wanted to add another dimension to how I experienced it and challenged myself to climb and ski Stetind. It is well known for being extremely demanding and the design also communicates that with hard work and calculated decisions everything is possible.”
|Photo: Oscar Barkenbom|
Golden details and blue skies
The Hedvig Wessel edition is made up of the Obex BC Mips helmet and the Orb goggle, both used by Hedvig in and out of competition.
The Obex BC Mips is adorned with golden details to represent the contour lines on a map, showing Stetind’s unique typography. The blues used on the Orb goggle convey the hues of the evening skies over the Lyngen Alps in northern Norway, an area Hedvig loves to ski. The collection also features a smiley which Hedvig marks on all her skis as a reminder that above all else it’s important to enjoy what you are skiing.
Commenting on the collection, Sofie Berglund, Product Manager Eyewear and Goggles, POC added - “Being able to work with such a talented skier and artist is a rare opportunity. The design we have created together is special, in particular how we were able to weave different textures, contours and colors together in a unified, seamless collection.”
|Photo: Sophie Odelberg|
Notes to editors
All assets are available here
Collection - here
Available now – online and in selected retail stores.
POC, a leading manufacturer of helmets, eyewear, protection and apparel, has been awarded more than 70 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’.
About Hedvig Wessel
As a 2x Olympic mogul skier and one of the best Freeride skiers in the world, Hedvig’s who is known for her backflips down the mountain, has made her notorious as an athlete who sets out to break the norm. It’s a dedication and focus that is often balanced in life through her love of painting, one of which led to the design inspiration for her signature series.
POC, Head of PR and communication, POC HQ, Stockholm
mobile: +46 702 77 69 44