POC awarded ‘Brand of the Year 2017’

POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories has been chosen as the ‘Brand of the year 2017’ by the Bicycle Brand Contest (BBC). The Bicycle Brand Contest, established by the German Design Council, focuses on companies in the bicycle industry and their partners. The winners, which are selected as an acknowledgement of excellent product and communication design in the industry, are chosen by an independent jury of experts. POC CEO, Jonas Sjögren, said – “All of us at POC are overjoyed by the bicycle ‘Brand of the Year’ award and the recognition that it places on our products and mission. The bike industry is incredibly innovative and to be independently selected by a jury of sector experts is both humbling and inspiring. From day one our vision and mission has been crystal clear and we have always wanted to support cyclist safety and performance with products of unquestionable quality and relevance.” POC, a leading manufacturer of helmets, eyewear, body armor and apparel was founded in 2005 in Sweden, with a clear mission; ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The jury also awarded POCs latest mountain bike/trail helmet, Tectal Race, a helmet ‘category winner’ award. POC CEO, Jonas Sjögren, added – “POC’s success has been built around its highly talented team. Our approach has always been to use our mission as the starting point in our product development coupled to an unwavering belief in research and development, innovation and constantly testing and refining our products. We try to never leave any stone unturned in pursuit of our mission and the Brand of the Year award is a wonderful recognition for everyone working in POC” POC has built a reputation as a leading innovator in the bike industry with over 50 international design and innovation awards. Collections such as AVIP (Attention, Visibility, Interaction, Protection), a collection supporting safety and performance training for road cyclists and Raceday, which focusses on aerodynamic efficiency are just a few of the award winning examples. Bicycle brand contest https://www.bicycle-brand-contest.de/en Jury decision – Tectal Race Tectal Race was developed for racing on demanding off-road terrain. Intelligently arranged, the functional design and the use of high-quality materials ensure the highest degree of stability, safety and comfort. Excellent aerodynamic properties combined with generous vents throughout the entire helmet shell ensure excellent ventilation and a pleasant internal climate. At the same time, the helmet is very light. Details such as reflectors and mounting clips for racing goggles round off the obviously carefully thought-out design. A highly developed helmet which unmistakably stands out from the competition both technically and thanks to its exemplary brand management, which is perfectly reflected in its distinctive design. Jury decision – Brand of the year The brand is a major factor in a company’s success. Yet only through stringent brand management does a brand ultimately gain the strength to stand out from the competition. The shape that excellent brand work can take was exhibited by POC several years ago, in the form of its superbly designed ski helmets. Since then, the company has also begun, amongst other things, to offer helmets for cyclists. For this, it has from the outset consistently pursued a holistic brand strategy approach that extends deeply into the design of the products and uses striking, recurring design features to make them immediately identifiable as helmets from POC. [caption id="attachment_3085" align="alignnone" width="300"]Tectal Race Tectal Race[/caption] Brand of the Year 2017